Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.

• Social media optimization (SMO) involves using social media platforms to grow a company or organization’s online presence.
• It can increase awareness of new products and services and allow organizations to connect with customers.
• Popular social media platforms such as Facebook, Twitter, Instagram, YouTube, Snapchat, TikTok, and Pinterest can be used for digital marketing.

What Is a Social Networking Service (SNS)?
A social networking service (SNS) is an online vehicle for creating relationships with other people who share an interest, background, or real relationship. Social networking service users create a profile with personal information and photos and form connections with other profiles.


These users then use their connections to grow relationships through sharing, emailing, instant messaging, and commenting. Social networking services may also be referred to as a "social networking site" or simply "social media."